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Play Nice: The Rise, Fall, and Future of Blizzard Entertainment - Jason Schreier - Grand Central Publishing

Play Nice: The Rise, Fall, and Future of Blizzard Entertainment - Jason Schreier - Grand Central Publishing

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: GRAND CENTRAL PUBLISHING

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This item will release on or after 10/08/2024*
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Play Nice: The Rise, Fall, and Future of Blizzard Entertainment - Jason Schreier - Grand Central Publishing


''For video game fans, the name Blizzard Entertainment was once synonymous with perfection. ... When Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside. ... Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment. From previously unrevealed stories of Blizzard's early culture, including fist fights and a hotel ban, to the full story of Titan, Blizzard's most high-profile canceled project, and the behind-the-scenes saga of how Blizzard executives battled their Activision overlords tooth and nail, this book explores the delight and despair of what it really means to 'bleed Blizzard blue'''--]cProvided by publisher.


Product Specs:
EAN/ISBN: 9781538725429

Contributor: Jason Schreier

Call Number: HD9993.E452

Dewey: 338.477948

Category: Blizzard Entertainment (Firm) ; Video games industry

Harmonized Code: 4901.99.0070

Publish Date: 10/08/2024

      

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